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2022

Fern

Urban Botany — A D2C botanical lifestyle app helping urban dwellers curate sustainable indoor gardens with AI care guides.

Client

Fern Lifestyle

Services

  • Mobile App
  • Brand Identity

Stack

  • React Native
  • Expo
  • TensorFlow.js

Link

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The Challenge

Most plant apps are purely functional databases. Fern wanted to build a lifestyle brand that felt like a high-end magazine but functioned like a utility.

The Solution

We focused on 'Green-Mode' UI, using organic shapes and fluid animations. The AI plant doctor feature was integrated directly into the camera feed for real-time diagnostics.

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